01Estate One POS
For your tasting room.
The member, the last visit, and the club price are on the till before anyone asks.
POS
LivePinot Noir
2022
$32
Chardonnay
2023
$28
Riesling
2024
$34
Mara Chen
Last visit 12 Mar
- Pinot Noir 2022Club price$32
The connected commerce platform for wineries.
POS, ecommerce, wine club, bookings, and the admin, connected on one estate.

Four channels. One customer.
Tasting room
Pinot Noir 2022
Club price · $32
On the till before anyone asks. The member and the last visit are already there.
One customer
Mara Chen
Club member · Cedar Ridge
01Estate One POS
The member, the last visit, and the club price are on the till before anyone asks.
POS
LivePinot Noir
2022
$32
Chardonnay
2023
$28
Riesling
2024
$34
Mara Chen
Last visit 12 Mar
02Estate One Commerce
Your tasting room and online store sell the same wines from the same stock.
Shop
LiveCedar Ridge
Bag 0
2022 · Estate
Pinot Noir
$38Club $32
48 in stock, same as Cellar Door
Chardonnay
2023 · $36
Riesling
2024 · $34
03Estate One Bookings
A cottage, a table, and a ticket sit on the same customer as the bottles they buy.
Bookings
Saturday 4 Oct
3 on the book
Restaurant
Table for 4
Mara Chen · Tonight, 7pm
Event
Sunday lunch
18 guests · 4 Oct
Stay
Creek cottage
Mara Chen · 2 nights
04Estate One Club
Lifetime value, the segment, and the journey. The till, the shop, the club, and the booking, on one person.
Member
Mara Chen
Club member · since 2019
RFM · Recency 5 · Frequency 4 · Monetary 5
Buys Pinot at Cellar Door, then takes the allocation.
Estate One admin
Every interaction belongs to the same person. The till, the club, the shop, the stay, the table, and the event.
Club member · Cedar Ridge
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02
03
04
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Open the winery you run. The cellar, the club, and the shop.